Previously we had a confusing situation, with:
* single-arg doc: published name <name> to <value>
* double-arg doc: published name <value> to <name>
* implementation: Published name <name> to <value>
Now we have the uniform:
Published to <name>: <value>
With the following goals:
1. It's clear that we're writing <value> to <name>'s IPNS slot in the
DHT.
2. We preserve the order of arguments from the command-line
invocation:
$ ipfs name publish <name> <value>
Published to <name>: <value>